/* ══════════════════════════════════════════════════════════
   Михаил Акимов · одностраничник продюсера · production CSS
   Портировано 1:1 из design_handoff_akimov_landing (V5)
   ══════════════════════════════════════════════════════════ */

:root {
  --accent:   #c2410c;
  --accent-2: #f97316;
  --bg:       #0e0b09;
  --ink:      #f7f2ec;
  --ink-60:   rgba(247, 242, 236, .6);
  --ink-45:   rgba(247, 242, 236, .45);
  --tg:       #229ed9;
  --serif: 'Instrument Serif', 'PT Serif', Georgia, serif;
  --sans:  'Manrope', -apple-system, BlinkMacSystemFont, 'Segoe UI', sans-serif;
  --mono:  'JetBrains Mono', ui-monospace, 'SF Mono', Menlo, monospace;
}

* { box-sizing: border-box; margin: 0; padding: 0; }

html { scroll-behavior: smooth; }

body {
  background: var(--bg);
  color: var(--ink);
  font-family: var(--sans);
  font-feature-settings: 'ss01', 'cv11';
  line-height: 1.5;
  letter-spacing: -0.005em;
  -webkit-font-smoothing: antialiased;
}

h1, h2, h3 { letter-spacing: -0.025em; text-wrap: balance; font-weight: 400; }
p { text-wrap: pretty; }
a { color: inherit; text-decoration: none; }
button { font-family: inherit; }
section { scroll-margin-top: 90px; }

.serif { font-family: var(--serif); font-weight: 400; letter-spacing: -0.015em; }

.shell { max-width: 1280px; margin: 0 auto; }

.kicker {
  font-family: var(--mono); font-size: 11px;
  letter-spacing: .18em; text-transform: uppercase;
  color: rgba(255,255,255,.6);
}

:focus-visible {
  outline: 2px solid var(--accent-2);
  outline-offset: 2px;
  border-radius: 4px;
}

.section-head { margin-bottom: 40px; }
.section-head h2 { font-size: clamp(36px, 4.5vw, 56px); margin-top: 12px; line-height: 1; }
.ladder .section-head h2 { font-size: clamp(40px, 5vw, 64px); }
.section-lead { font-size: 16px; color: rgba(247,242,236,.55); margin-top: 20px; max-width: 640px; }

/* ── CTA ─────────────────────────────────────────────────── */
.cta {
  display: inline-flex; align-items: center; justify-content: center; gap: 10px;
  padding: 14px 22px; border-radius: 12px;
  background: var(--tg); color: #fff;
  font-weight: 600; font-size: 16px; letter-spacing: -0.01em;
  cursor: pointer; border: none;
  transition: transform .15s, background .15s;
}
.cta:hover { transform: translateY(-1px); background: #1b8dc4; }
.cta--lg { padding: 18px 26px; font-size: 18px; }
.cta--sm { padding: 12px 16px; font-size: 14px; }
.cta--block { width: 100%; }
.cta-wrap { display: inline-flex; flex-direction: column; gap: 6px; align-items: flex-start; }
.cta-sub { font-size: 12px; color: rgba(255,255,255,.6); }
.cta-sub b, .final-alt b, .channel-hint b { color: #fdba74; font-weight: 600; }
.tg-glyph { flex: none; }

/* ── TOPBAR ──────────────────────────────────────────────── */
.topbar {
  padding: 0 48px;
  border-bottom: 1px solid rgba(255,255,255,.06);
  position: sticky; top: 0;
  background: rgba(14,11,9,.85);
  -webkit-backdrop-filter: blur(12px);
  backdrop-filter: blur(12px);
  z-index: 50;
}
.topbar-main {
  padding: 28px 0;
  display: flex; align-items: center; justify-content: space-between;
}
.topbar-nav-mobile { display: none; }
.topbar-brand { display: flex; align-items: center; gap: 12px; }
.topbar-logo {
  width: 32px; height: 32px; border-radius: 10px;
  display: grid; place-items: center;
  overflow: hidden;
}
.topbar-logo img { width: 32px; height: 32px; display: block; border-radius: 10px; }
.topbar-name { font-weight: 700; }
.topbar-nav { display: flex; gap: 28px; font-size: 13px; color: rgba(255,255,255,.55); }
.topbar-nav a:hover { color: rgba(255,255,255,.85); }

/* ── HERO ────────────────────────────────────────────────── */
.hero {
  padding: 80px 48px 56px;
  display: grid;
  grid-template-columns: 1.05fr 1fr;
  gap: 56px;
  align-items: center;
}
.hero h1 { font-size: clamp(44px, 7vw, 92px); line-height: .95; margin-top: 20px; }
.hero-quote {
  margin-top: 26px; max-width: 540px;
  font-family: var(--serif); font-style: italic;
  font-size: 20px; color: rgba(247,242,236,.88);
  border-left: 2px solid var(--accent-2);
  padding-left: 14px;
}
.hero-lead { font-size: 18px; color: rgba(247,242,236,.7); margin-top: 14px; max-width: 540px; }
.hero-actions { display: flex; flex-wrap: wrap; gap: 14px; margin-top: 28px; align-items: center; }
.hero-alt {
  font-size: 14px; color: rgba(255,255,255,.6);
  border-bottom: 1px dashed rgba(255,255,255,.25);
  padding: 14px 0 4px; display: inline-block;
}
.hero-alt:hover { color: rgba(255,255,255,.85); }
.hero-chips {
  display: flex; flex-wrap: wrap; gap: 10px 22px; margin-top: 30px;
  font-size: 11px; font-family: var(--mono);
  letter-spacing: .08em; text-transform: uppercase;
  color: rgba(255,255,255,.58);
}

.hero-photo { position: relative; }
.photo-frame {
  height: 440px; border-radius: 20px; overflow: hidden;
  background: #2a201a;
}
.photo-frame img {
  width: 100%; height: 100%; object-fit: cover; object-position: 50% 45%; display: block;
  filter: brightness(.95) contrast(1.05);
}
.photo-frame.no-photo { position: relative; }
.photo-frame.no-photo::after {
  content: 'ФОТО';
  position: absolute; inset: 0;
  display: grid; place-items: center;
  color: rgba(247,242,236,.25);
  font-family: var(--mono); font-size: 11px; letter-spacing: .2em;
}
.hero-badge-pilot {
  position: absolute; top: 16px; right: 16px;
  padding: 8px 14px; border-radius: 999px;
  background: rgba(34,197,94,.18); color: #86efac;
  font-size: 12px; font-weight: 600; letter-spacing: .04em;
  -webkit-backdrop-filter: blur(8px); backdrop-filter: blur(8px);
}
.hero-badge-refund {
  position: absolute; bottom: 16px; left: 16px;
  padding: 10px 14px; border-radius: 14px;
  background: rgba(14,11,9,.85);
  -webkit-backdrop-filter: blur(8px); backdrop-filter: blur(8px);
  display: flex; align-items: center; gap: 12px;
}
.hero-badge-refund-num {
  width: 28px; height: 28px; border-radius: 999px;
  background: var(--accent);
  display: grid; place-items: center;
  font-size: 13px; font-weight: 700; color: #fff;
}
.hero-badge-refund-cap {
  font-size: 11px; font-family: var(--mono);
  letter-spacing: .1em; text-transform: uppercase;
  color: rgba(255,255,255,.6);
}
.hero-badge-refund-txt { font-size: 13px; color: #fff; }

/* ── PILOT BANNER ────────────────────────────────────────── */
.pilot {
  margin: 0 48px 48px;
  padding: 32px 36px;
  border-radius: 24px;
  background: linear-gradient(135deg, rgba(194,65,12,.16) 0%, rgba(249,115,22,.06) 60%, rgba(14,11,9,0) 100%);
  border: 1px solid rgba(249,115,22,.28);
  position: relative;
  overflow: hidden;
}
.pilot::before {
  content: '';
  position: absolute; right: -80px; top: -80px;
  width: 280px; height: 280px; border-radius: 999px;
  background: radial-gradient(circle, rgba(249,115,22,.18), transparent 70%);
  pointer-events: none;
}
.pilot-head { display: flex; align-items: center; gap: 14px; flex-wrap: wrap; }
.pilot-tag {
  padding: 4px 10px; border-radius: 999px;
  background: var(--accent); color: #fff;
  font-size: 11px; font-family: var(--mono);
  letter-spacing: .14em; text-transform: uppercase; font-weight: 600;
}
.pilot-left {
  font-family: var(--mono); font-size: 12px;
  color: rgba(255,255,255,.55);
  letter-spacing: .06em; text-transform: uppercase;
}
.pilot-title { font-size: clamp(28px, 3.4vw, 44px); line-height: 1.05; margin: 14px 0 18px; max-width: 920px; }
.pilot-grid {
  display: grid; grid-template-columns: repeat(4, 1fr);
  gap: 24px; margin-top: 24px;
}
.pilot-cell { border-left: 1.5px solid rgba(249,115,22,.4); padding-left: 14px; }
.pilot-cell-k { font-size: 19px; line-height: 1.15; }
.pilot-cell-v { font-size: 13px; color: rgba(247,242,236,.6); margin-top: 4px; }
.pilot-actions { margin-top: 28px; display: flex; align-items: center; gap: 18px; flex-wrap: wrap; }
.pilot-note { font-size: 13px; color: rgba(247,242,236,.6); max-width: 420px; }

/* ── LADDER ──────────────────────────────────────────────── */
.ladder { padding: 80px 48px 64px; border-top: 1px solid rgba(255,255,255,.06); }
.ladder-grid {
  display: grid; grid-template-columns: repeat(4, 1fr);
  gap: 16px; margin-bottom: 40px;
}
.ladder-card {
  padding: 26px 22px; border-radius: 18px;
  min-height: 580px;
  display: flex; flex-direction: column;
  background: rgba(255,255,255,.025);
  border: 1px solid rgba(255,255,255,.07);
}
.ladder-card--highlight {
  background: linear-gradient(180deg, rgba(194,65,12,.12), rgba(194,65,12,.02));
  border: 1px solid rgba(249,115,22,.4);
}
.ladder-card-top { display: flex; justify-content: space-between; align-items: flex-start; margin-bottom: 18px; }
.ladder-num { font-family: var(--mono); font-size: 12px; color: rgba(255,255,255,.55); letter-spacing: .1em; }
.ladder-badge {
  padding: 4px 10px; border-radius: 999px;
  background: var(--pkg-bg); color: var(--pkg);
  font-size: 10px; font-family: var(--mono);
  letter-spacing: .14em; text-transform: uppercase; font-weight: 600;
}
.ladder-card h3 { font-size: 30px; line-height: 1.1; margin-bottom: 14px; }
.ladder-price { display: flex; align-items: baseline; gap: 10px; margin-bottom: 4px; flex-wrap: wrap; }
.ladder-price .serif { font-size: 26px; }
.ladder-price-note { font-size: 12px; color: rgba(255,255,255,.6); font-family: var(--mono); }
.ladder-term {
  font-size: 12px; color: rgba(255,255,255,.58);
  font-family: var(--mono); letter-spacing: .08em; text-transform: uppercase;
  margin-bottom: 18px;
}
.ladder-bullets { list-style: none; display: flex; flex-direction: column; gap: 8px; margin-bottom: 20px; }
.ladder-bullets li {
  font-size: 13px; color: rgba(247,242,236,.75);
  display: flex; gap: 8px;
}
.ladder-bullets li::before {
  content: '';
  flex: none; width: 14px; height: 14px; margin-top: 2px;
  background-color: var(--pkg);
  -webkit-mask: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 16 16' fill='none'%3E%3Cpath d='M3 8.5 6.5 12 13 4.5' stroke='black' stroke-width='1.8' stroke-linecap='round' stroke-linejoin='round'/%3E%3C/svg%3E") center / contain no-repeat;
  mask: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 16 16' fill='none'%3E%3Cpath d='M3 8.5 6.5 12 13 4.5' stroke='black' stroke-width='1.8' stroke-linecap='round' stroke-linejoin='round'/%3E%3C/svg%3E") center / contain no-repeat;
}
.ladder-out {
  padding: 12px 14px; border-radius: 10px;
  background: rgba(255,255,255,.03);
  margin-bottom: 8px;
  font-size: 13px; color: rgba(247,242,236,.85);
}
.ladder-out-cap {
  font-size: 10px; font-family: var(--mono);
  letter-spacing: .16em; text-transform: uppercase;
  color: rgba(255,255,255,.55); margin-bottom: 4px;
}
.ladder-for { font-size: 12px; color: rgba(247,242,236,.6); margin-bottom: 18px; }
.ladder-cap {
  font-size: 11px; color: #fdba74;
  font-family: var(--mono); letter-spacing: .06em;
  margin-bottom: 14px;
}
.ladder-cta { margin-top: auto; }

.direct {
  padding: 24px; border-radius: 16px;
  background: rgba(255,255,255,.02);
  border: 1px solid rgba(255,255,255,.05);
}
.direct-cap {
  font-family: var(--mono); font-size: 11px;
  letter-spacing: .16em; text-transform: uppercase;
  color: rgba(255,255,255,.6); margin-bottom: 14px;
}
.direct-pills { display: flex; flex-wrap: wrap; gap: 8px; }
.direct-pills span {
  padding: 8px 14px; border-radius: 999px;
  background: rgba(255,255,255,.04);
  border: 1px solid rgba(255,255,255,.07);
  font-size: 13px; color: rgba(247,242,236,.75);
  cursor: default;
}

/* ── CONFIGURATOR ────────────────────────────────────────── */
.configurator { padding: 64px 48px; border-top: 1px solid rgba(255,255,255,.06); }
.config-card {
  background: linear-gradient(180deg, rgba(255,255,255,.04), rgba(255,255,255,.02));
  border: 1px solid rgba(255,255,255,.08);
  border-radius: 24px;
  padding: 32px;
  display: grid;
  grid-template-columns: 1.1fr 1fr;
  gap: 32px;
}
.config-q { margin-bottom: 24px; }
.config-q:last-child { margin-bottom: 0; }
.config-q-cap { font-size: 14px; color: rgba(255,255,255,.6); margin-bottom: 10px; }
.config-opts { display: grid; gap: 10px; }
.config-opts--2 { grid-template-columns: repeat(2, 1fr); }
.config-opts--3 { grid-template-columns: repeat(3, 1fr); }
.copt {
  padding: 14px 18px; border-radius: 12px;
  border: 1px solid rgba(255,255,255,.12);
  background: rgba(255,255,255,.03);
  color: #fff; cursor: pointer; text-align: left;
  transition: all .15s;
  display: flex; flex-direction: column; gap: 4px;
}
.copt:hover { border-color: rgba(255,255,255,.3); }
.copt.is-on {
  border: 1.5px solid var(--accent);
  background: rgba(194,65,12,.12);
  padding: 13.5px 17.5px;
}
.copt-t { font-size: 15px; font-weight: 600; }
.copt-s { font-size: 12px; color: rgba(255,255,255,.5); }

.config-rec {
  background: rgba(255,255,255,.04);
  border: 1px solid rgba(255,255,255,.08);
  border-radius: 20px;
  padding: 28px;
  display: flex; flex-direction: column;
}
.config-rec.is-highlight {
  background: linear-gradient(180deg, rgba(194,65,12,.18), rgba(194,65,12,.04));
  border-color: var(--accent);
}
.config-rec-kicker {
  font-family: var(--mono); font-size: 11px;
  letter-spacing: .2em; text-transform: uppercase;
  color: rgba(255,255,255,.5); margin-bottom: 12px;
}
.config-rec.is-highlight .config-rec-kicker { color: var(--accent-2); }
.config-rec h3 { font-size: 38px; line-height: 1.05; margin-bottom: 16px; }
.config-rec-chips { display: flex; flex-wrap: wrap; gap: 8px; margin-bottom: 18px; font-family: var(--mono); font-size: 12px; }
.config-rec-chips span { padding: 6px 10px; border-radius: 8px; background: rgba(255,255,255,.06); }
.config-rec > p { font-size: 15px; color: rgba(247,242,236,.7); margin-bottom: 16px; line-height: 1.55; }
.config-rec-pilot {
  padding: 12px 14px; margin-bottom: 20px; border-radius: 12px;
  background: rgba(249,115,22,.1);
  border: 1px solid rgba(249,115,22,.35);
}
.config-rec-pilot-cap {
  font-family: var(--mono); font-size: 10px;
  letter-spacing: .18em; text-transform: uppercase;
  color: #fdba74; margin-bottom: 6px;
}
.config-rec-pilot-txt { font-size: 13px; color: rgba(247,242,236,.8); line-height: 1.45; }
.config-rec-cta { margin-top: auto; }

/* ── КАК ВЫГЛЯДИТ КАРТА ──────────────────────────────────── */
.karta { padding: 80px 48px 64px; border-top: 1px solid rgba(255,255,255,.06); }
.karta-grid {
  display: grid; grid-template-columns: repeat(3, 1fr);
  gap: 20px; margin-bottom: 14px;
}
.karta-page img {
  width: 100%; display: block;
  border-radius: 12px;
  border: 1px solid rgba(255,255,255,.14);
  box-shadow: 0 20px 50px -18px rgba(0,0,0,.6);
}
.karta-page figcaption {
  margin-top: 10px; text-align: center;
  font-family: var(--mono); font-size: 11px;
  letter-spacing: .08em; text-transform: uppercase;
  color: rgba(255,255,255,.55);
}
.karta-note {
  font-family: var(--mono); font-size: 12px;
  color: rgba(255,255,255,.5);
  margin: 6px 0 36px;
}
.karta-timeline {
  max-width: 760px;
  padding: 22px 26px;
  border-radius: 16px;
  background: rgba(255,255,255,.02);
  border: 1px solid rgba(255,255,255,.08);
}
.kt-cap {
  font-family: var(--mono); font-size: 11px;
  letter-spacing: .16em; text-transform: uppercase;
  color: rgba(255,255,255,.6);
  margin-bottom: 6px;
}
.kt-row {
  display: flex; gap: 18px; align-items: baseline;
  padding: 12px 0;
  border-top: 1px solid rgba(255,255,255,.06);
}
.kt-row:first-of-type { border-top: none; }
.kt-time {
  flex: none; width: 90px;
  font-family: var(--mono); font-size: 12px;
  color: var(--accent-2);
}
.kt-txt { font-size: 14px; color: rgba(247,242,236,.75); }

/* ── МЕТОДОЛОГИЯ ─────────────────────────────────────────── */
.method { padding: 72px 48px 64px; border-top: 1px solid rgba(255,255,255,.06); }
.method-grid { display: grid; grid-template-columns: repeat(5, 1fr); gap: 14px; }
.method-step {
  padding: 20px 18px; border-radius: 14px;
  background: rgba(255,255,255,.025);
  border: 1px solid rgba(255,255,255,.06);
}
.method-num { font-size: 34px; color: var(--accent); line-height: 1; }
.method-t { font-size: 16px; font-weight: 600; margin: 10px 0 4px; }
.method-d { font-size: 13px; color: rgba(247,242,236,.6); }

/* ── PROCESS ─────────────────────────────────────────────── */
.process { padding: 80px 48px 64px; border-top: 1px solid rgba(255,255,255,.06); }
.process-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 24px; }
.step {
  padding: 28px 26px; border-radius: 18px;
  background: rgba(255,255,255,.025);
  border: 1px solid rgba(255,255,255,.06);
}
.step-num { font-size: 56px; color: var(--accent); line-height: 1; margin-bottom: 16px; }
.step h3 { font-size: 26px; margin-bottom: 10px; }
.step p { font-size: 15px; color: rgba(247,242,236,.65); margin-bottom: 14px; line-height: 1.5; }
.step-when {
  font-size: 11px; font-family: var(--mono);
  letter-spacing: .1em; text-transform: uppercase;
  color: rgba(255,255,255,.58);
}

/* ── ABOUT ───────────────────────────────────────────────── */
.about {
  padding: 80px 48px 72px;
  border-top: 1px solid rgba(255,255,255,.06);
  display: grid; grid-template-columns: 1.3fr 1fr;
  gap: 56px; align-items: start;
}
.about h2 { font-size: clamp(36px, 4.4vw, 52px); margin: 12px 0 24px; line-height: 1; }
.about-text { display: flex; flex-direction: column; gap: 14px; font-size: 16px; color: rgba(247,242,236,.72); line-height: 1.6; max-width: 580px; }
.about-muted { color: rgba(247,242,236,.55); }
.about-mono { font-size: 14px; font-family: var(--mono); letter-spacing: .04em; color: rgba(247,242,236,.5); margin-top: 6px; }
.about-stats { display: grid; grid-template-columns: 1fr 1fr; gap: 16px; align-content: start; }
.stat {
  padding: 20px; border-radius: 14px;
  background: rgba(255,255,255,.03);
  border: 1px solid rgba(255,255,255,.06);
}
.stat-cap {
  font-size: 11px; color: rgba(255,255,255,.5); margin-bottom: 6px;
  font-family: var(--mono); letter-spacing: .1em; text-transform: uppercase;
}
.stat-val { font-size: 22px; line-height: 1.15; }

/* ── CHANNEL ─────────────────────────────────────────────── */
.channel {
  padding: 80px 48px;
  border-top: 1px solid rgba(255,255,255,.06);
  display: grid; grid-template-columns: 1.4fr 1fr;
  gap: 56px; align-items: center;
}
.channel h2 { font-size: clamp(40px, 4.6vw, 56px); margin: 12px 0 22px; line-height: .98; }
.channel-lead { font-size: 16px; color: rgba(247,242,236,.7); margin-bottom: 24px; max-width: 520px; line-height: 1.55; }
.channel-pills { display: flex; flex-wrap: wrap; gap: 10px; font-size: 12px; font-family: var(--mono); color: rgba(255,255,255,.55); margin-bottom: 24px; }
.channel-pills span {
  padding: 6px 14px; border-radius: 999px;
  background: rgba(255,255,255,.05);
  border: 1px solid rgba(255,255,255,.08);
}
.channel-magnet {
  margin-bottom: 22px; padding: 14px 16px;
  border-radius: 12px;
  background: rgba(249,115,22,.08);
  border: 1px solid rgba(249,115,22,.3);
  max-width: 520px;
}
.channel-magnet-cap {
  font-family: var(--mono); font-size: 10px;
  letter-spacing: .18em; text-transform: uppercase;
  color: #fdba74; margin-bottom: 6px;
}
.channel-magnet-txt { font-size: 14px; color: rgba(247,242,236,.8); line-height: 1.5; }
.channel-btn { margin-top: 18px; }
.channel-hint { display: flex; align-items: center; gap: 14px; font-size: 13px; color: rgba(255,255,255,.6); max-width: 480px; }
.channel-dot {
  width: 6px; height: 6px; border-radius: 999px;
  background: var(--accent-2);
  box-shadow: 0 0 0 6px rgba(249,115,22,.18);
}
.channel-qr-wrap { display: flex; justify-content: center; }
.channel-qr {
  position: relative;
  padding: 22px; border-radius: 28px;
  background: linear-gradient(160deg, #1a1410 0%, #0e0b09 100%);
  border: 1px solid rgba(249,115,22,.25);
  box-shadow: 0 30px 80px -20px rgba(249,115,22,.25), 0 0 0 1px rgba(255,255,255,.04) inset;
}
.channel-qr img { width: 280px; max-width: 100%; height: auto; display: block; border-radius: 8px; }
.channel-qr-badge {
  position: absolute; bottom: -14px; left: 50%;
  transform: translateX(-50%);
  padding: 8px 16px; border-radius: 999px;
  background: var(--accent); color: #fff;
  font-size: 12px; font-family: var(--mono);
  letter-spacing: .12em; text-transform: uppercase; font-weight: 600;
  white-space: nowrap;
  box-shadow: 0 10px 30px -8px rgba(194,65,12,.55);
}

/* ── FAQ ─────────────────────────────────────────────────── */
.faq { padding: 80px 48px 64px; border-top: 1px solid rgba(255,255,255,.06); }
.faq .section-head { margin-bottom: 32px; }
.faq-item { border-bottom: 1px solid rgba(255,255,255,.07); }
.faq-item summary {
  list-style: none; cursor: pointer;
  display: flex; justify-content: space-between; align-items: center;
  font-size: 19px; font-weight: 500;
  color: rgba(247,242,236,.92);
  gap: 16px;
  padding: 22px 0;
}
.faq-item p { padding-bottom: 22px; }
.faq-item summary::-webkit-details-marker { display: none; }
.faq-item summary::after {
  content: '+';
  font-family: var(--mono); font-weight: 400; font-size: 24px;
  color: rgba(255,255,255,.4);
  transition: transform .2s;
  flex: none;
}
.faq-item[open] summary::after { content: '−'; }
.faq-item p { margin-top: 0; color: rgba(247,242,236,.65); font-size: 15px; max-width: 880px; line-height: 1.6; }

/* ── FINAL CTA ───────────────────────────────────────────── */
.final {
  padding: 96px 48px 80px;
  border-top: 1px solid rgba(255,255,255,.06);
  background: radial-gradient(ellipse 80% 60% at 20% 30%, rgba(194,65,12,.1), transparent 70%);
}
.final h2 { font-size: clamp(44px, 5.5vw, 80px); margin: 14px 0 22px; line-height: .98; max-width: 900px; }
.final-lead { font-size: 18px; color: rgba(247,242,236,.7); margin-bottom: 32px; max-width: 660px; }
.final-actions { display: flex; flex-wrap: wrap; gap: 16px; align-items: center; }
.final-note {
  font-size: 13px; font-family: var(--mono);
  color: rgba(255,255,255,.58);
  letter-spacing: .08em; text-transform: uppercase;
}
.final-alt {
  margin-top: 28px;
  font-size: 14px; color: rgba(247,242,236,.65);
  max-width: 640px;
}

/* ── FOOTER ──────────────────────────────────────────────── */
.footer {
  padding: 40px 48px 36px;
  border-top: 1px solid rgba(255,255,255,.08);
  display: flex; flex-direction: column; gap: 24px;
  font-size: 11px; color: rgba(255,255,255,.5);
  font-family: var(--mono); letter-spacing: .04em;
}
.footer-contacts a { display: inline-block; padding: 3px 0; }
.footer-contacts a:hover { color: rgba(255,255,255,.85); }
.footer-row { display: grid; grid-template-columns: 1fr 1.3fr 1fr; gap: 32px; }
.footer-contacts { text-transform: uppercase; letter-spacing: .08em; }
.footer-tg { color: rgba(255,255,255,.7); margin-bottom: 6px; }
.footer-req { line-height: 1.65; }
.footer-links { display: flex; flex-direction: column; gap: 4px; text-align: right; }
.footer-links a { color: rgba(255,255,255,.6); text-decoration: underline; text-underline-offset: 3px; display: inline-block; padding: 8px 0; }
.footer-links span { color: rgba(255,255,255,.45); }
.footer-links em { font-style: normal; opacity: .8; }
.footer-legal {
  padding-top: 20px;
  border-top: 1px solid rgba(255,255,255,.05);
  display: grid; grid-template-columns: 1fr 1fr; gap: 32px;
  font-size: 11px; color: rgba(255,255,255,.5);
  line-height: 1.6; letter-spacing: 0;
}

/* ══════════════════════════════════════════════════════════
   ROUTE · иллюстрация «маршрутная карта 30/60/90» (hero)
   ══════════════════════════════════════════════════════════ */
.route {
  grid-column: 1 / -1;
  position: relative;
  margin-top: 24px;
  padding: 26px 8px 4px;
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 20px;
  border-top: 1px solid rgba(255,255,255,.06);
}
.route::before {
  content: '';
  position: absolute;
  left: 25px; right: calc(25% - 30px); top: 59px;
  height: 1.5px;
  background-image: repeating-linear-gradient(90deg, rgba(249,115,22,.45) 0 7px, transparent 7px 16px);
  pointer-events: none;
}
.route-item { position: relative; }
.route-dot {
  width: 34px; height: 34px; border-radius: 999px;
  background: var(--bg);
  border: 1.5px solid var(--accent-2);
  color: var(--accent-2);
  display: grid; place-items: center;
  font-family: var(--serif); font-size: 15px;
  position: relative; z-index: 1;
  box-shadow: 0 0 0 6px var(--bg);
  margin-bottom: 12px;
}
.route-dot--hollow::after {
  content: '';
  width: 8px; height: 8px; border-radius: 999px;
  background: var(--accent-2);
}
.route-dot--flag {
  background: var(--accent);
  border-color: var(--accent);
  box-shadow: 0 0 0 6px var(--bg), 0 8px 24px -6px rgba(194,65,12,.6);
}
.route-k {
  font-family: var(--mono); font-size: 11px;
  letter-spacing: .14em; text-transform: uppercase;
  color: rgba(255,255,255,.6);
  margin-bottom: 4px;
}
.route-v { font-size: 13px; color: rgba(247,242,236,.55); max-width: 220px; }

/* ══════════════════════════════════════════════════════════
   FINAL ROUTE · декоративный пунктирный маршрут в финальном CTA
   ══════════════════════════════════════════════════════════ */
.final { position: relative; overflow: hidden; }
.final > * { position: relative; z-index: 1; }
.final-route {
  position: absolute; right: 0; top: 0; z-index: 0;
  width: min(760px, 70%); height: auto;
  pointer-events: none;
  opacity: .8;
}

/* ══════════════════════════════════════════════════════════
   MOTION · reveal при скролле, входная анимация, ховеры
   ══════════════════════════════════════════════════════════ */

/* hero entrance (однократно при загрузке) */
@keyframes rise {
  from { opacity: 0; transform: translateY(26px); }
  to   { opacity: 1; transform: none; }
}
.hero-copy > * { animation: rise .7s ease-out backwards; }
.hero-copy > *:nth-child(1) { animation-delay: .05s; }
.hero-copy > *:nth-child(2) { animation-delay: .12s; }
.hero-copy > *:nth-child(3) { animation-delay: .22s; }
.hero-copy > *:nth-child(4) { animation-delay: .32s; }
.hero-copy > *:nth-child(5) { animation-delay: .42s; }
.hero-photo { animation: rise .8s .3s ease-out backwards; }

/* reveal-блоки */
.reveal {
  opacity: 0; transform: translateY(24px);
  transition: opacity .6s ease-out, transform .6s ease-out;
}
.reveal.is-visible { opacity: 1; transform: none; }

/* каскад для сеток */
[data-stagger] > * {
  opacity: 0; transform: translateY(20px);
  transition: opacity .55s ease-out, transform .55s ease-out;
}
[data-stagger].is-visible > * { opacity: 1; transform: none; }
[data-stagger].is-visible > *:nth-child(2) { transition-delay: .08s; }
[data-stagger].is-visible > *:nth-child(3) { transition-delay: .16s; }
[data-stagger].is-visible > *:nth-child(4) { transition-delay: .24s; }
[data-stagger].is-visible > *:nth-child(5) { transition-delay: .3s; }
[data-stagger].is-visible > *:nth-child(6) { transition-delay: .36s; }
[data-stagger].is-visible > *:nth-child(n+7) { transition-delay: .42s; }

/* ховеры карточек (transform+opacity, без layout shift) */
.ladder-card { transition: transform .2s ease-out, border-color .2s ease-out, opacity .55s ease-out; }
.ladder-card:hover { transform: translateY(-4px); border-color: rgba(255,255,255,.18); }
.ladder-card--highlight:hover { border-color: rgba(249,115,22,.65); }
.step, .stat { transition: transform .2s ease-out, border-color .2s ease-out, opacity .55s ease-out; }
.step:hover, .stat:hover { transform: translateY(-3px); border-color: rgba(255,255,255,.14); }
.direct-pills span { transition: border-color .2s, color .2s; }
.direct-pills span:hover { border-color: rgba(249,115,22,.4); color: rgba(247,242,236,.95); }
.channel-qr { transition: transform .25s ease-out, box-shadow .25s ease-out; }
.channel-qr:hover { transform: translateY(-4px); box-shadow: 0 40px 90px -20px rgba(249,115,22,.35), 0 0 0 1px rgba(255,255,255,.04) inset; }

/* смена рекомендации в конфигураторе */
@keyframes rec-swap {
  from { opacity: 0; transform: translateY(10px); }
  to   { opacity: 1; transform: none; }
}
.config-rec.is-swap { animation: rec-swap .3s ease-out; }

/* FAQ: плавное появление ответа */
.faq-item p { animation: rec-swap .25s ease-out; }

/* доступность: отключить движение по запросу системы */
@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  .hero-copy > *, .hero-photo, .config-rec.is-swap, .faq-item p { animation: none; }
  .reveal, [data-stagger] > * { opacity: 1; transform: none; transition: none; }
  .ladder-card:hover, .step:hover, .stat:hover, .channel-qr:hover, .cta:hover { transform: none; }
}

/* ══════════════════════════════════════════════════════════
   RESPONSIVE
   ══════════════════════════════════════════════════════════ */

@media (max-width: 1180px) {
  .ladder-grid { grid-template-columns: repeat(2, 1fr); }
  .ladder-card { min-height: auto; }
}

@media (max-width: 980px) {
  .hero, .about, .channel, .config-card,
  .process-grid, .footer-row, .footer-legal {
    grid-template-columns: 1fr;
  }
  .topbar { padding: 0 24px; }
  .topbar-main { padding: 16px 0; }
  .topbar-nav { display: none; }
  .topbar-nav-mobile {
    display: flex; gap: 22px;
    padding: 0 0 12px;
    font-size: 13px; color: rgba(255,255,255,.6);
  }
  .topbar-nav-mobile a { padding: 4px 0; }
  .hero, .about, .channel, .ladder, .process,
  .configurator, .faq, .final, .footer,
  .karta, .method {
    padding-left: 24px; padding-right: 24px;
  }
  .pilot { margin-left: 24px; margin-right: 24px; padding: 28px 24px; }
  .pilot-grid { grid-template-columns: repeat(2, 1fr); }
  .hero { padding-top: 48px; gap: 40px; }
  .photo-frame { height: 380px; }
  .footer-links { text-align: left; }
  .footer-legal { gap: 12px; }
  .method-grid { grid-template-columns: repeat(2, 1fr); }
  .karta-grid { grid-template-columns: 1fr; max-width: 460px; }
  .about-stats { grid-template-columns: repeat(2, minmax(0, 1fr)); }
  .stat-val { overflow-wrap: anywhere; }
}

@media (max-width: 640px) {
  .ladder-grid { grid-template-columns: 1fr; }
  .process-grid { gap: 16px; }
  .config-card { padding: 22px 18px; }
  .config-rec { padding: 22px 18px; }
  .config-rec h3 { font-size: 30px; }
  .pilot-grid { grid-template-columns: 1fr; gap: 16px; }
  .hero h1 { font-size: clamp(40px, 12vw, 56px); }
  .final h2 { font-size: clamp(34px, 9vw, 44px); }
  .section-head h2, .ladder .section-head h2 { font-size: clamp(30px, 8vw, 40px); }
  .photo-frame { height: 320px; }
  .route { grid-template-columns: 1fr 1fr; gap: 24px 20px; }
  .route::before { display: none; }
  .method-grid { grid-template-columns: 1fr; }
  .ladder-bullets li { font-size: 15px; }
  .step p { font-size: 16px; }
  .faq-item p { font-size: 16px; }
  .copt-s { font-size: 13px; }
  .kt-row { flex-direction: column; gap: 4px; }
  .kt-time { width: auto; }
}

@media (max-width: 420px) {
  .config-opts--2, .config-opts--3 { grid-template-columns: 1fr; }
  .hero, .about, .channel, .ladder, .process,
  .configurator, .faq, .final, .footer,
  .karta, .method {
    padding-left: 16px; padding-right: 16px;
  }
  .pilot { margin-left: 16px; margin-right: 16px; }
  .cta--lg { padding: 16px 20px; font-size: 16px; }
  .faq-item summary { font-size: 16px; }
  .about-stats { grid-template-columns: 1fr; }
}

/* Текстовые ссылки на калькулятор (блок канала, финальный CTA) — 30.08.2026 */
.channel-magnet-txt a, .final-alt a {
  color: var(--accent-2);
  text-decoration: underline;
  text-underline-offset: 3px;
}
.channel-magnet-txt a:hover, .final-alt a:hover { color: #fb923c; }

/* ══════════════════════════════════════════════════════════
   30.09.2026 — доработка по сравнению с serditov.ru:
   кнопка разбора в первом экране на ноутбуке, вторая кнопка — калькулятор, блок «Сразу о главном»,
   калькулятор отдельным блоком, плитки-цифры, лента канала, маркер на ключевой фразе
   ══════════════════════════════════════════════════════════ */
.hero { padding-top: 56px; }
.hero h1 { font-size: clamp(44px, 5.4vw, 76px); }

.cta--ghost {
  background: transparent; color: #fdba74;
  border: 1px solid rgba(249,115,22,.55);
}
.cta--ghost:hover { background: rgba(249,115,22,.1); }
.cta--orange { background: var(--accent-2); color: #1a0f07; }
.cta--orange:hover { background: #fb923c; }

mark.hl {
  color: inherit;
  background: linear-gradient(transparent 62%, rgba(249,115,22,.38) 62%);
  padding: 0 1px;
}

.doubt { padding: 64px 48px 56px; border-top: 1px solid rgba(255,255,255,.06); }
.doubt-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 16px; }
.doubt-card {
  padding: 24px 22px; border-radius: 16px;
  background: rgba(255,255,255,.025);
  border: 1px solid rgba(249,115,22,.22);
}
.doubt-t { font-size: 18px; font-weight: 600; color: #fdba74; margin-bottom: 10px; }
.doubt-card p { font-size: 15px; line-height: 1.55; color: rgba(247,242,236,.72); }
.doubt-links { display: flex; flex-wrap: wrap; gap: 12px 28px; margin-top: 24px; font-size: 15px; }
.doubt-links a { color: var(--accent-2); text-decoration: underline; text-underline-offset: 3px; }
.doubt-links a:hover { color: #fb923c; }

.calc {
  padding: 80px 48px;
  border-top: 1px solid rgba(255,255,255,.06);
  display: grid; grid-template-columns: 1.05fr 1fr;
  gap: 56px; align-items: center;
}
.calc h2 { font-size: clamp(36px, 4.4vw, 54px); margin: 12px 0 20px; line-height: 1; }
.calc-lead { font-size: 17px; line-height: 1.55; color: rgba(247,242,236,.72); margin-bottom: 26px; max-width: 540px; }
.calc-shot img {
  width: 100%; height: auto; display: block; border-radius: 16px;
  border: 1px solid rgba(249,115,22,.28);
  box-shadow: 0 30px 80px -24px rgba(249,115,22,.28);
}
.calc-shot figcaption {
  margin-top: 10px; font-family: var(--mono); font-size: 11px;
  letter-spacing: .12em; text-transform: uppercase; color: rgba(255,255,255,.45);
}

.stat-num { font-size: 34px; color: var(--accent-2); }
.stat-d { font-size: 13px; line-height: 1.4; color: rgba(247,242,236,.6); margin-top: 6px; }

.channel-posts { display: flex; flex-direction: column; gap: 8px; margin-bottom: 22px; max-width: 540px; }
.channel-posts-cap {
  font-family: var(--mono); font-size: 10px; letter-spacing: .18em;
  text-transform: uppercase; color: #fdba74; margin-bottom: 2px;
}
.channel-post {
  display: flex; gap: 14px; align-items: baseline;
  padding: 12px 14px; border-radius: 12px;
  background: rgba(255,255,255,.03); border: 1px solid rgba(255,255,255,.07);
  font-size: 14px; line-height: 1.45; color: rgba(247,242,236,.85);
  transition: border-color .15s, transform .15s;
}
.channel-post:hover { border-color: rgba(249,115,22,.45); transform: translateX(2px); }
.channel-post-d { font-family: var(--mono); font-size: 11px; color: rgba(255,255,255,.45); flex: none; }

@media (max-width: 980px) {
  .doubt, .calc { padding-left: 24px; padding-right: 24px; }
  .doubt-grid { grid-template-columns: 1fr; }
  .calc { grid-template-columns: 1fr; gap: 32px; }
  .channel-qr-wrap { display: none; }
  .hero { padding-top: 40px; }
}
@media (max-width: 640px) {
  .hero h1 { font-size: clamp(38px, 11vw, 52px); }
  .calc h2 { font-size: clamp(30px, 8vw, 40px); }
  .stat-num { font-size: 28px; }
}
@media (max-width: 420px) {
  .doubt, .calc { padding-left: 16px; padding-right: 16px; }
  .hero-actions .cta-wrap, .hero-actions .cta { width: 100%; }
}